Sothink community uninstall survey

An uninstall survey is triggered when a software product is uninstalled from the host operating system. It usually takes one of two forms, the first is a small program that asks some questions and then emails the results or posts them to a website. The second and far more common type of survey is triggered by popping up a webpage on the software product website. But, I digress, the main point of the post was that the number of responses the poster was receiving was small and the number of useful responses was even smaller.

At first glance it seems to be hardly worth the effort but the hour or two it took to implement has probably seen an ROI measured in thousands of percent. It has allowed me to save the occasional sale by responding to a user who complained of missing features in my product that were not missing at all.

It has allowed me to find holes in my documentation and fill them, it has highlighted certain software features I was missing and that respondents found useful, and it has helped me fix up problems with the process flow in the software.

My experience certainly pours water on the comments of one poster on the BoS forums who suggested:. Indirectly related, the existence of an uninstaller often implies a poor architecture, such as apps that stuff random files and overwrite libraries in many places. This is an insanely negative attitude.

Customize this list. Furthermore, your uninstall survey should communicate trust, just like your buy page. You can also make it personal—include your photo and signature, and communicate that you really care about offering the best possible product, and give the user the opportunity to help you out. The cool thing is that you can take an action based on the uninstallation reason the user has reported. TrialPay allows your users to get your app for free, in exchange for signing-up for a trial of a third-party product, or completing some offer from one of the TrialPay partners.

You will then be paid by TrialPay. You will most likely get higher conversion rates with TrialPay than by offering a discount yourself, but the average payout will be probably lower. You need to test this yourself—it depends on your product.

I would say that popular, broad consumer-oriented products would work best with TrialPay. Think about the survey participants as folks who are sitting on the fence. Reaching to them and showing that you care is sometimes all you need to do in order to win them over, especially if you also offer them a discount. Or, if only a small fraction of the survey participants state that the product is too expensive, your pricing is probably too low.

A typical participant of the uninstall survey will probably be different from a typical user that emails you directly. There is some overlap, but getting the feedback from the former group can be very, very valuable. With Swift To-Do List, you can get your tasks and notes organized in 5 minutes.

If you are currently not doing uninstall surveys, this article might make you reconsider. Uninstall surveys help you boost profit in multiple ways: 1. You will get useful, actionable feedback. More on this later 2. You can make a sale by offering a discount or another special deal.

You can offer the user an alternative product. You can collect email addresses, for multiple purposes. If you use Inno Setup, you can use the code shown below. My uninstall form looks like this: Reason : [Dropdown list of possible reasons] Comments : [Multi-line text area] Email address : Optional But, for example, if I were offering a mature enterprise product, I would probably remove the Reason dropdown, and make email address non-optional.

Expensive Complex Hard to use Missing features Which? Too short trial Crashes, errors Customize this list. Getting the Most out of the Uninstall Surveys The cool thing is that you can take an action based on the uninstallation reason the user has reported.